How much is 1 million views worth?

Short answer: about $1,000–$20,000 for long-form, depending almost entirely on niche and where viewers live. Here is the range at a mostly US/UK/CA/AU audience, using reported creator RPM bands.

Niche

RPM

1,000,000 views

Finance & business

$8 – $20

$8,000 – $20,000

Tech & software

$4 – $8

$4,000 – $8,000

Education

$3 – $5.5

$3,000 – $5,500

Lifestyle & beauty

$2 – $5

$2,000 – $5,000

Gaming

$1 – $3

$1,000 – $3,000

Entertainment & comedy

$1 – $3

$1,000 – $3,000

Music

$0.5 – $2

$500 – $2,000

Kids & family

$1 – $3

$1,000 – $3,000

Shorts (any niche)

$0.03 – $0.10

$30 – $100

Why the spread is so wide

Advertisers pay for audiences, not views. A finance video reaching people comparing business bank accounts is worth many times a general comedy view, because the expected value of that viewer to an advertiser is higher. Viewer country matters almost as much: the same million views at a mostly South Asian audience might land near a quarter of the Tier-1 figures above, which is why this site applies a clearly labelled ×0.25 rough adjustment for that audience mix.

What 1M views does not tell you

Watch time, video length (mid-roll eligibility starts at 8 minutes), season (December rates spike, January slumps) and how many views actually served an ad all move the real number inside — or occasionally outside — these bands. Treat the table as a planning range, not a quote.